Agenda

Time	Topic	Speaker	Company
10:00-10:30	Opening	C.L. Liu, Chairperson	TrendForce Corp.
10:30-11:00	Mobile cognitive computing and machine learning:The benefits to mobile user experience and implications for the mobile application processor (Outline)	Mark Shedd, Director of Marketing for Qualcomm Technologies, Inc	Qualcomm
Qualcomm Technologies Inc., will detail the benefits of mobile cognitive computing and review the impact and evolution of smartphone user experience and the mobile application processor (SoC).  Beginning from discrete computational components and moving quickly to heterogeneous processing, we are now in an era where there is sufficient processing performance within a properly designed mobile SoC to fully enable cognitive computing applications, machine learning and more. This on-device ability has the potential to usher in a new wave of applications, services and capabilities for mobile users that will enhance user experience, dramatically expand the capabilities of mobile devices and make interacting with our mobile devices more fun and intuitive than ever before.
11:00-11:30	Mobile Storage Innovation & OEM Monetization (Outline)	Christopher Bergey, VP and GM of Mobile, Tablet and Wearable Solutions, Mobile and Connected Solutions	SanDisk
The mobile space continues to charge ahead at breakneck speeds due to the ever-escalating application & usage demands. These, in turn, translate to ever-increasing mobile device specifications from display pixel density, number of concurrent radio bands, number of multi-GHz cores, increasing RAM capacities, mushrooming non-volatile storage etc. That said, consumers remain cautious in their spending unless the mobile device performance results in a tangible benefit to them, especially in terms of user experience. So, this mobile innovation race has put significant pressure on mobile device makers, who must balance their investment in device user experience and profitability. In this session, Chris Bergey, Vice-President and General Manager of Mobile and Tablet Solutions at SanDisk, will discuss mobile storage contribution to these trends and explore storage innovations that shift this paradigm. He will address how storage innovation help mobile manufacturers improve their bottom line and provide high margin opportunities in product positioning. For example, the mobile device maker can capitalize on the parameter growth (e.g. storage capacity) which is crucial to the end user rather than redundant product specifications (e.g. # of CPU cores).
11:30-12:00	Development of Mobile DRAM	Avril Wu, DRAMeXchange Assistant Vice President	TrendForce Corp.
12:00-12:30	Display Trend in Mobile Devices	Eric Chiou, WitsView Senior Research Director	TrendForce Corp.
12:30-13:30	Break
13:30-14:00	Connecting intelligence in mobile and IoT	Ivan Lin, Sr. Marketing Manager of Mobile and Home Segments	ARM
14:00-14:30	Mobile Device Enabling Strategy	Mr. Vijay Krishnan, Senior Director & Country Head Communications & Devices Group	Intel
14:30-15:00	The Past, Present, and Future of Wireless Charging (Outline)	Reinier van der Lee, Director of Product Marketing for Mobility products Broadband & Connectivity Group	Broadcom
In this presentation, a comparison is made between the 1800’s “Alternating Current” versus “Direct Current” war to implement electric energy, and “Inductive” versus “Resonant” wireless charging today. As history shows, our everyday electric devices now use both. AC and DC exist side by side. A similar argument can be made for the two magnetically coupled wireless standard technologies, each will have its own sweet spot. Today there are products that can automatically detect and operate with both inductive and resonant wireless charging technologies. This will help the consumer to embrace wireless charging without fear of buying into the wrong technology. This presentation will also address new technologies, using microwave energy for power transfer that promises wireless charging at far greater distance than possible with magnetic coupling technology.
15:00-15:30	Opportunities and Challenges of Wearable Devices	Jason Tsai, Topology Analyst	TrendForce Corp.

The Agenda is preliminary and subject to change without notice.